JAIME ANDERSON

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JAIME ANDERSON

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Changing the reality of

REALITY CHANGERS

Turning First-Gen Dreams Into a Movement

When a powerful mission meets the right strategy, big things happen. Reality Changers was ready to scale — they just needed a brand and campaign that matched their ambition.

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THE MISSION

From Underdog to Unstoppable

Reality Changers helps youth from underserved communities become first-generation college graduates — and undeniable forces for change in their families, communities, and beyond.

When I joined as the organization’s first Director of Marketing & Creative in 2015, they were already changing lives — but the brand wasn’t keeping pace with the momentum.

There was no structure. No roadmap. Just a powerful mission, a growing waitlist, and a vision that deserved far more visibility — and a brand bold enough to carry it.

Over the next five years, I (re)built it all from the ground up — leading a transformation that unified messaging, elevated design, and brought their work to life across every platform.

By 2020, Reality Changers had served more than 3,500 students and cemented its role as one of San Diego’s most recognized nonprofits.

I didn’t just build the brand. I built belief.

"Tough Times Never Last But Tough People Always Do."

-- Reality Changers Mantra

THE CHALLENGE

An incredible mission. A growing reach.
But a brand that couldn’t keep up.

By 2015, Reality Changers had already helped thousands of students become the first in their families to attend college. But behind the scenes, fragmented messaging, outdated visuals, and an underperforming website were holding the mission back.

We were facing::

  • Fragmented messaging across platforms and programs

  • A brand identity that didn’t reflect the impact

  • Events that lacked cohesion

  • A website that didn’t inspire action

  • Inconsistent donor engagement and digital reach

To meet the moment, we didn’t just need better marketing. We needed a creative strategy built to scale the mission. Because Reality Changers wasn’t just educating youth — they were rewriting legacies.

What happens when you mix purpose, pressure, and a relentless drive to build something that matters? You get results.You get momentum. You get change.

Voted San Diego's Most Outstanding Nonprofit

-- San Diego Regional Chamber of Commerce, 2016​

THE STRATEGY

We led a bold, inside-out transformation that unified voice, visuals, and digital strategy under one clear goal: turn purpose into momentum.

This wasn’t about short-term fixes. It was a long-term play to position Reality Changers as a standout nonprofit leader — online, in the community, and in the minds of donors.

Key strategic priorities:

  • Rebuild the brand from scratch

  • Create systems and storytelling that scaled

  • Launch a website built for action

  • Equip internal teams to move faster and smarter

  • Elevate community engagement and donor experience

Voted San Diego's Most Outstanding Nonprofit

-- San Diego Regional Chamber of Commerce

THE WORK

Every touchpoint became a tool for transformation.

I led the creative strategy across every channel — but we executed it as one team. With strategy, design, and storytelling fully integrated, we rebuilt the brand from the inside out — honoring the mission, elevating the voice, and delivering a platform that could grow alongside the movement.

Reimagined their look and feel to reflect ambition, resilience, and trust — from event branding to fundraising materials.

Transformed scattered messaging into a mission-fueled voice — one that spoke with clarity, rallied community, and made every word work harder.

Designed and developed a responsive, accessible site that told the story, converted donors, and scaled with the org. Redesigned and optimized the website to create an intuitive user experience, incorporating authentic student stories and a streamlined donation process to boost engagement and conversions.

Launched mission-driven digital campaigns, year-end appeals, and community activations that didn’t just raise funds — they rallied belief.

  • Revenue That Grew With Purpose:
    From 2015–2020, we drove year-over-year fundraising growth through integrated giving campaigns, grant strategy, and donor engagement — fueling student success and organizational scale.

  • Community in Action:
    For Reality Changers’ 18th birthday, the Advancement team and I led a peer-to-peer fundraising campaign that raised $10K in one weekend — proof that community power, when mobilized, delivers.

  • Flagship Event, Six-Figure Impact:
    The strategy and creative direction for the Malin Burnham Awards transformed it into a standout fundraiser — earning six figures and amplifying the mission with every moment.

Every campaign became more than a fundraiser — it was a rally cry. And people showed up.

Provided creative direction and event branding for major fundraising events, including the Malin Burnham Awards and the Over The Edge fundraiser, transforming them into highly anticipated community milestones that consistently surpassed goals and garnered extensive media attention.

Led all content creation — from video to photography to social storytelling — to spotlight student success and community impact.

Supported the development and strengthening of relationships with community leaders, corporate sponsors, and local media, significantly elevating Reality Changers’ profile and outreach.

Utilized advanced analytics to continually refine and optimize strategies, ensuring each initiative maximized impact, effectiveness, and return on investment.

Built plug-and-play templates, guides, and brand systems so the internal team could keep moving fast, long after I was gone.

FEATURED EVENT

The Malin Burnham Awards

Named after Malin Burnham, a renowned civic leader, philanthropist, and dedicated advocate for San Diego, The Malin Burnham Awards celebrated individuals and organizations profoundly impacting the San Diego community. Burnham’s lifelong philosophy of “Community Before Self” inspired this signature event.

What began as an inspiring fundraiser quickly ignited, becoming an unstoppable community force. We transformed the annual event into a marquee experience. — packing the room, amplifying community impact, and turning it into one of San Diego’s most anticipated nonprofit nights. Year after year, it crushed goals, drew media buzz, and rallied supporters around the mission.

As Director of Marketing & Creative, I led the full strategy — from positioning to creative direction, website development, digital campaigns, event branding, media partnerships, and donor communications. The outcome was electric.

The Malin Burnham Awards became more than an event—it became a rallying point, transforming celebration into purposeful community action, and elevated the Reality Changers brand to new heights..

The result? An unforgettable flagship event that didn’t just celebrate service — it mobilized it.

  • Six-Figure Fundraising
    Through visionary campaigns, dynamic design, and impeccable execution, the Malin Burnham Awards consistently delivered six-figure fundraising results, directly fueling academic and leadership opportunities for first-generation students.

  • Cohesive Brand Experience
    Every detail—from vibrant event collateral and sophisticated staging to engaging email campaigns and powerful video storytelling—was passionately curated to amplify our brand’s promise and elevate each honoree’s impactful story.

  • Narratives That Moved People
    We didn’t just announce awards. We told real stories — spotlighting the connection between local changemakers and the students whose lives they were helping transform.

  • Visibility That Scaled
    Coverage in Ranch & Coast Magazine and other media outlets helped the event reach well beyond the room — growing brand equity, awareness, and trust..

"It takes a high skill level to incorporate one’s own abilities and an organization’s unique mission to produce quality work that can simultaneously inspire a wide variety of audiences - from struggling, inner-city youth to high-income, potential donors. Jaime did this time and time again, always producing superb, quality work."

-- Christopher Yanov, RC Founder & Direct Supervisor

THE OUTCOME

Through a comprehensive and strategic approach encompassing design, digital, and event initiatives, Reality Changers strengthened its position as a leading nonprofit, empowering first-generation college students and fostering positive community change.

  • Financial Growth: Through diversified fundraising strategies, including events and online campaigns, Reality Changers achieved a significant increase in annual revenue, enabling the expansion of programs and services.

  • Enhanced Digital Presence: The website redesign and digital marketing efforts led to a substantial increase in website traffic and online engagement, resulting in higher online donations and volunteer sign-ups.

  • Program Expansion: With increased funding and visibility, Reality Changers expanded its programs to serve more students, providing comprehensive support from 8th grade through college graduation.

  • Community Recognition: The organization’s enhanced branding and successful events elevated its profile within the community, leading to awards such as “San Diego’s Most Outstanding Nonprofit.”

CASE STUDIES

Every Brand Has a Story –
Let’s Make Yours Unforgettable

Working with brands to deliver lasting impact is my passion. Explore how I’ve partnered with organizations to reimagine their presence, connect with their audiences, and achieve game-changing results.

CASE STUDIES

Every Brand Has a Story – Let’s Make Yours Unforgettable

Working with brands to deliver lasting impact is my passion. Explore how I’ve partnered with organizations to reimagine their presence, connect with their audiences, and achieve game-changing results.

TESTIMONIALS

Delivering results that matter

"Jaime is a creative problem solver who always goes above and beyond. Her ability to thrive in team environments and effectively work independently means that group objectives will be met and expectations will be surpassed every single time. Simply put, with Jaime you’ll get more than the results you were hoping for!"

CHRIS YANOV Reality Changers Founder & CEO (2001-2018)

"Jaime’s knowledge of user experience, website auditing, and SEO/analytics helped our department tremendously in both workload and client satisfaction. Jaime single handedly revamped our UX audit process. Every project that she worked on was amazing from both an internal and client-facing standpoint."

CHRIS DENNIS 1SEO Development Director (2020-2024)

"Having worked closely with Jaime both within the company and on freelance assignments, I can attest to her exceptional knowledge and expertise in the field. Jaime consistently exceeds expectations by delivering high-quality work that not only meets but surpasses requirements."

Paula Maccagnano-Brown Sana Lake Recovery Creative Director (2019-2022)

PORTFOLIO

Print, Web, Video & More

Explore real-world examples of creative strategy, branding, and marketing that moved the needle.

See The Work

CONTACT

Ready to Transform Your Brand?

The best marketing doesn’t just sell—it inspires. If you’re ready to break through, I’m ready to build.

Let's Talk

PORTFOLIO

Print, Web, Video & More

Explore real-world examples of creative strategy, branding, and marketing that moved the needle.

View pdf of work

CONTACT

Ready to Transform Your Brand?

The best marketing doesn’t just sell—it inspires.
If you’re ready to break through, I’m ready to build.

Let's Talk

LATEST INSIGHTS

Expert strategies and creative ideas to drive growth, engagement, and innovation

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