Rewrote Every Page with a Clarity-First Framework
We stripped out the filler and rebuilt every page with human-first messaging — clear, concise, and deeply aligned with what people in recovery (and their families) actually need to see and feel.

Simplified the Site Structure and Navigation
Re-architected the entire site to match how users search, decide, and seek support — with mobile-first paths, intuitive menus, and emotional cues guiding every click.

Redesigned the Email Experience
No more generic, monotone email messaging. I built thoughtful email journeys that offered support, trust, and actionable next steps — boosting both engagement and conversions.

Audited and Elevated the Social Media Strategy
Analyzed content performance, voice, and timing. Then delivered recommendations to boost reach, relevance, and authentic community connection.

Unified the Brand Across All Touchpoints
Established a clear, consistent narrative that bridged the gap between marketing, admissions, and leadership — so every team told the same powerful story.

Vetted External Vendors and Maximized ROI
Dug deep into invoices and contracts to stop overcharges, recover budget, and ensure every dollar spent moved the mission forward. Realigned PR and vendor strategy to replace outdated partners with results-driven collaborators aligned to modern user behavior.