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Changing the reality of
REALITY CHANGERS
Empowering Futures, Elevating Voices
Reality Changers’ brand was refined through storytelling, strategic design, and digital innovation to better connect with supporters, students, and partners.
BACKGROUND
Transforming Lives Through Education
Reality Changers transforms first-generation students into college graduates, but their brand needed to reflect the same confidence and impact they instill in their students. Through strategic marketing, refreshed visuals, and a compelling brand narrative, we helped amplify their mission—ensuring their voice inspires action, drives engagement, and unlocks new opportunities for the next generation of changemakers.
- Writing, Strategy, Marketing & Creative
- Website Design, Development, and UX/UI
- Email and Online Marketing
- Photography and Digital Media
Voted San Diego's Most Outstanding Nonprofit
-- San Diego Regional Chamber of Commerce, 2016
Voted San Diego's Most Outstanding Nonprofit
-- San Diego Regional Chamber of Commerce, 2016
CHALLENGE & STRATEGY
Problem: Needed to increase funding and support for educational programs.
Objective: Boost fundraising efforts and expand program outreach.
Strategy Implemented:
- Developed targeted social media campaigns.
- Created compelling fundraising events and promotional materials.
- Engaged with community leaders to expand program visibility.
OUTCOMES
Results:
- “The Malin Burnham Awards” event became a hallmark initiative, consistently attracting significant participation and coverage, effectively raising funds and awareness for the cause.
- Enhanced digital strategies led to a substantial increase in website traffic and social media engagement, improving online donations.
- Strategic partnerships facilitated expanded outreach, enabling Reality Changers to support more students than ever before.
"Tough Times Never Last But Tough People Always Do"
-- Reality Changers mantra
"Tough Times Never Last But Tough People Always Do"
-- Reality Changers mantra
HIGHLIGHTS
Impact:
Through innovative marketing strategies and dynamic fundraising events, Reality Changers not only met but exceeded its fundraising goals during this period. The initiatives implemented from 2015 to 2020 significantly enhanced the organization’s capacity to serve, positioning it as a leader in educational support for underrepresented youth.
CASE STUDIES
Every Brand Has a Story –
Let’s Make Yours Unforgettable
Working with brands to deliver lasting impact is my passion. Explore how I’ve partnered with organizations to reimagine their presence, connect with their audiences, and achieve game-changing results.
CASE STUDIES
Every Brand Has a Story – Let’s Make Yours Unforgettable
Working with brands to deliver lasting impact is my passion. Explore how I’ve partnered with organizations to reimagine their presence, connect with their audiences, and achieve game-changing results.
TESTIMONIALS
Delivering results that matter
"Jaime’s knowledge of user experience, website auditing, and SEO/analytics helped our department tremendously in both workload and client satisfaction. Jaime single handedly revamped our UX audit process. Every project that she worked on was amazing from both an internal and client-facing standpoint."
CHRIS DENNIS
"Having worked closely with Jaime both within the company and on freelance assignments, I can attest to her exceptional knowledge and expertise in the field. Jaime consistently exceeds expectations by delivering high-quality work that not only meets but surpasses requirements."
Paula Maccagnano-Brown
PORTFOLIO
Print, Web, Video & More
Explore real-world examples of creative strategy, branding, and marketing that moved the needle.
CONTACT
Ready to Transform Your Brand?
The best marketing doesn’t just sell—it inspires. If you’re ready to break through, I’m ready to build.
PORTFOLIO
Print, Web, Video & More
Explore real-world examples of creative strategy, branding, and marketing that moved the needle.
CONTACT
Ready to Transform Your Brand?
The best marketing doesn’t just sell—it inspires.
If you’re ready to break through, I’m ready to build.
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"Jaime is a creative problem solver who always goes above and beyond. Her ability to thrive in team environments and effectively work independently means that group objectives will be met and expectations will be surpassed every single time. Simply put, with Jaime you’ll get more than the results you were hoping for!"
CHRIS YANOV Reality Changers Founder & CEO (2001-2018)